You don't need to know me


Published in Sam's Blog on May, 2013

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About the article

I was going to buy a book online today. A once-off purchase on a whim. I didn't buy it because the company selling it wanted to "get to know me". This isn't a very interesting story, I know, but a point will be made.

The company insisted that I had to create an account (although it already had my shipping details) to make the purchase. It was vital that I didn't miss out on the features of an account; so vital that I couldn't give them money until I had done it. The company insisted that it needed to know my name, and my phone number, and my address, and my date of birth.

So I walked away.

Samuel Levy is a software architect, developer and consultant.

He owns and operates Determined Development, a small web development and consulting company operating out of Brisbane, Australia.

He doesn't know why you're reading the footer. Who reads the footer?